Role: Writer

Campaign: Bud Light Ulterior Emotions

Okay. This is an oldy. But even 100 years ago, Rich Pryce-Jones and I were looking at non-traditional ways to extend a campaign. This CD* was based on a Bud Light commercial that was based on a music commercial. It was sold in HMV** for $4.99. It actually reached platinum status for Canada but was denied given that it was a commercial product. 

*The compact disc is a digital optical disc data storage format that was co-developed by Philips and Sony to store and play digital audio recordings.

**HMV is a music and entertainment retailer, founded in the United Kingdom in 1921.