Role: Creative Lead

Campaign: Expedia Fear

If you’ve watched any major televised sporting tournament, you probably have witnessed a horrible media buy, where certain commercials were repeated a ridiculous number of times during the course of the event. This was the case for Expedia with its World Juniors Hockey media buy. Unfortunately, the commercial’s Psycho-esque violin music track understandably pushed quite a few viewers over the edge. 

We helped Expedia with a quick-response mea culpa campaign.